About NYC & Company Foundation
The NYC & Company Foundation is a 501(c)(3) charitable and educational organization whose mission is to support tourism to New York City by promoting arts, culture, sports and recreational events that make visiting New York City a special and exciting experience with a view to benefiting the entire community. Since its inception in 1999, the foundation has focused on educating domestic and international audiences about the vibrant and diverse cultural community throughout New York City.
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To promote its mission, the Foundation has created a range of programs that educate domestic and international audiences about the vibrant and diverse cultural community throughout New York City. Programs include NYC Arts on Tour, the Culture Spot monthly campaign and the This is Culture Arts Locator map. The Foundation has also funded programs such as the Borough Cultural Tourism Development Grant Program, which supports audience development for cultural organizations in all five boroughs, as well as marketing scholarships to support the education and development of the next generation of nonprofit cultural professionals.
The Leadership Achievement Awards celebrates the iconic individuals and institutions that embody the vibrancy and vitality of New York City and the many reasons people travel here from around the world, whether as first-time tourists or repeat visitors. The NYC & Company Foundation honors their contributions to the City and all they've done to support the excitement and energy that makes New York City great.
The Leadership Awards Gala is the principal source of funding for the NYC & Company Foundation. The net dollars raised fund the multiple cultural tourism development and outreach projects of the Foundation.
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